Elasticity is one of the main indicators we must estimate and evaluate on a regular basis as pricing professionals. In this session, you will learn how to estimate elasticity in different scenarios and industries. Sometimes we have enough information to derive a good price X volume demand curve, but in other situations we have to take advantage of other alternatives to estimate demand for different price ranges. With experience in more than 60 projects where measuring elasticity was necessary to simulate and forecast demand that would result after price changes recommended during consulting projects, presenter Frederico Zornig will present some of the techniques that have been used in the last ten years in its solutions.
ATTENDEES WILL LEARN:
• The importance of measuring elasticity to evaluate possible price impacts
• How to estimate the elasticity of demand of products and services
• Different techniques for estimating elasticity