21 Outubro
por Frederico Zornig

Palestra "Implementing pricing strategies in Latin America" – Pricing for Latin AmericaSymposium – Orlando/FL - USA

As the economic downturn creates additional pressure on price worldwide, companies doing business in Latin America need to understand how markets in this region are reacting differently from developed countries. Taking similar approaches to pricing management may not be the best answer at this moment when markets are facing different challenges. In this session, Frederico Zornig talked about real life examples from companies running strategies in Latin America.

Attendees learned:

  1. What are the key factors that must be addressed before defining the most profitable strategy
  2. How to manage price concessions in a price sensitive market
  3. How to make sure strategies will be executed by the local team